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The prominent American expert, Judy Gradwohl, the MacMillan Associate Director for Education and Public Engagement at the Smithsonian’s National Museum of American History (NMAH), participated in the Museum Guide Festival held on June, 4th - 8th within the framework of the international museum festival Intermuseum 2014 at the Manezh.

News Date: 10.06.2014 | News author: USRF Moscow Office

The prominent American expert, Judy Gradwohl, the MacMillan Associate Director for Education and Public Engagement at the Smithsonian’s National Museum of American History (NMAH), participated in the Museum Guide Festival held on June, 4th - 8th within the framework of the international museum festival Intermuseum 2014 at the Manezh. More than 200 museums from Russia, CIS countries and Europe presented their exhibitions at the festival. The core discussion topic for 2014 is "Information technologies in the museums".

Among the important issues to discuss this year were:

-        Marketing of products and services of art (from product development and path to market to target audience demand).

-        Ways to attract new audiences.

-        Types of partnership and economic cooperation within museum projects.

-        Museums as subjects of influence in the regions: options to influence, methods of assessing effectiveness (indicators of project activities).

-        Internet tools: finding new partners, marketing a product of art, attracting audiences, fundraising. 

 

During the festival in Moscow on June, 5th 2014 Judy Gradwohl delivered a presentation on Museumfication: On-Line Education and was also supposed to have a personal consultation on Reopening a Museum after Renovation. On June, 7th the expert spoke on The Audience-Centered Museum in like a TED format.


20140605 M Guide 391  20140605 M Guide 374 



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